Truterra formed in 2016 initially as Land O’Lakes SUSTAIN and focused on helping farmers adopt sustainable practices on their land.
“Last year, we doubled the number of growers participating. We’re absolutely exceeding our expectations,” Truterra president Jamie Leifker said in May 2024, when carbon payments to farmers had reached $21 million.
As the political environment shifts from facilitating to de-emphasizing sustainability initiatives, many companies are backing out of green promises or going about climate work more quietly.
It’s those corporate net-zero pledges that drive carbon credit markets and enabled Land O’Lakes to match buyers, like Microsoft, with farmers locking carbon in their land and creating credits.
Some observers see room for a rebound as 2030 climate goals inch closer, and companies will be looking for ways to trim emissions.
