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    Home » The Amazon share price has never been higher. Here’s why it still may be cheap
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    The Amazon share price has never been higher. Here’s why it still may be cheap

    userBy user2025-11-04No Comments3 Mins Read
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    Over recent days, Amazon (NASDAQ: AMZN) stock hit a new all-time high. In fact, Amazon’s long-term performance has been nothing short of spectacular. Its share price gain means that $1 invested in Amazon when it listed in 1997 is now worth over $2,800.

    Sure, there are still no dividends. With that sort of price gain, though, I doubt many shareholders are bothered.

    In fact, they may well prefer Amazon to keep doing what it has been doing with its spare cash: investing it in further business growth, rather than using it to fund dividends.

    Having recently hit an all-time high, it might seem hard to imagine that Amazon stock is even now a potential bargain. But I think it may be.

    The lens matters

    That depends in part on what approach one takes to investing.

    From a short-term perspective, the price-to-earnings ratio of 36 may not seem cheap. (Then again, in the current market, it does not seem outrageously high either for a high-growth company with some massive competitive advantages).

    But as an investor, I do not worry about the short term when deciding how to construct my portfolio. Instead, I take the long-term approach to investing.

    Over the long term, I think Amazon could yet go from strength to strength.

    Building on its strengths

    Amazon has been very innovative over many years. By experimenting with new businesses, it has been able to expand its existing competitive advantage.

    It has also not been afraid to pull the rug from ventures that it decides are less promising than hoped. I see that as a sign of confident and decisive management.

    So its online retail and marketplace has grown bigger and picked up lots of extra elements along the way, from bricks-and-mortar shops to its own cargo airline.

    That alone could mean that the historic heartland of Amazon’s business can grow strongly over the long term. Economies of scale and its strong industry position could help it grow profits faster than revenues.

    Meanwhile, the bigger story from a long-term perspective may be about AWS (the old Amazon Web Services).

    AI is rocket fuel for an already brilliant business

    Before the AI gold rush, AWS was already a successful, high-growth business. That has not changed and its server hosting business remains massive.

    But AI demand has taken that to a whole new level.

    How big?

    Put it this way – in the third quarter, Amazon’s operating income was $17.4bn. Of that, AWS was responsible for $11.4bn. That means that around two-thirds of Amazon’s total operating income in its most recent quarter came from AWS alone.

    Excitement about the growth potential for AWS explains why the Amazon share price hit an all-time high. AWS sales were up by a fifth year on year.

    Can Amazon’s AI-fuelled growth last?

    The medium- to long-term demand picture for AI-related hosting remains unclear. I also see a risk competitors may try to win market share by competing on price, potentially eating into AWS’ profitability.

    Meanwhile, Amazon’s retail business faces ongoing risks from US tariff uncertainty.

    But from a long-term perspective, given its competitive advantages including client base and proven model, I think Amazon’s current share price could come to be seen as a bargain. I see it as a share that investors with a multi-year timeframe should consider.



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