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    Home » A 6.7% yield but down 15%, is it time for investors to consider this FTSE 250 media star?
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    A 6.7% yield but down 15%, is it time for investors to consider this FTSE 250 media star?

    userBy user2025-10-15No Comments3 Mins Read
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    Image source: Getty Images

    FTSE 250 terrestrial and digital media giant ITV (LSE: ITV) is down 15% from its 25 July one-year traded high of 88p. This could mean it is a bargain now. Or it may be that the firm is fundamentally worth less than it was before.

    To find out which it is, I took a deep dive into the business and ran the key numbers.

    Business fundamentals

    Earnings growth is what powers any firm’s stock price and dividends over time. In ITV’s case, analysts forecast its earnings will grow by an average of 8.6% a year to end-2027.

    A risk to this is the cut-throat competition in the sector from domestic and international operators alike.

    However, its recent results have looked solid to good to me. Full-year 2024 numbers showed adjusted earnings before interest, taxes, depreciation, and amortisation rose 11% year on year to £542m. Adjusted earnings per share jumped 23% to 9.6p.

    Meanwhile, net debt dropped 22% to £431m, and statutory operating profit soared 34% to £318m.

    Share valuation

    A share’s price and its value are not the same thing, of course. The former is whatever the market will pay at any given time. The latter reflects the true worth of the underlying business fundamentals.

    Over time, a stock’s price will converge with its true value, in my experience. This comprises several years as a senior investment bank trader, and decades as a private investor.

    I have also found that the optimal way to ascertain any share’s true value is the discounted cash flow model. This pinpoints the price at which any stock should trade, based on cash flow forecasts for the underlying business.

    For ITV, it shows the shares are 70% undervalued at their current 75p price. This means their fair value is £2.50.

    Comparisons of key stock measures with its competitors provide further secondary confirmations of this undervaluation.

    For example, on the key price-to-sales ratio, ITV’s 0.8 is bottom of its peer group, which averages 1.1. This comprises RTL Group at 0.9, MFE-Mediaforeurope (1), Métropole Télévision  (1.2), and Atresmedia Corporación de Medios de Comunicación (1.4).

    Passive income flows

    Last year, ITV paid a total dividend of 5p, giving a yield of 6.7%. This is nearly double the FTSE 250’s current average of 3.5%.

    Analysts forecast the dividend yield will remain the same until the end of 2027 at minimum.

    So investors considering a £5,000 holding in ITV would make £19,012 in dividends after 10 years. This includes reinvesting the dividends back into the stock over the period – known as dividend compounding.

    On the same basis over 30 years, this would rise to £128,434. At that point, the value of the entire holding would be £148,434 (including the initial £20,000 investment). And that would pay a yearly dividend income of £9,945 by that stage.

    My investment view

    After turning 50 a while back, I reduced the overall risk profile of my portfolio. This is because I am less willing to wait for stocks – or markets – to recover from any shocks.

    In my view, a sub-£1 price for a stock adds extra price volatility to the risk matrix. That said, given ITV’s strong earnings growth prospects, I think it well worth the consideration of other investors whose portfolios it might well suit.



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