The American Forest Foundation (AFF) has announced a 15-year agreement with Netflix to purchase verified carbon credits through AFF’s Fields & Forests program—an initiative aimed at converting underused fields into productive forests across the U.S. South.
Launched to support family landowners and combat climate change through afforestation, reforestation, and revegetation (ARR), the Fields & Forests project received a significant boost from Netflix’s early-stage financing.
This investment will help launch the first 6,000 acres of reforestation and expand access to underserved landowners across the region.
“Netflix’s partnership shows what’s possible when business and nature come together,” said John Ringer, Senior Director of Project Finance and Environmental Markets at AFF.
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The streaming giant utilized a unique financing structure—milestone prepayments—tying funding to tangible achievements like acres enrolled.
This allows AFF to offer robust technical and financial support to small-acreage landowners, many of whom face barriers to participating in the voluntary carbon market due to high upfront costs.
Through the Fields & Forests project, AFF covers site preparation, tree planting, and long-term technical support.
Landowners receive annual payments throughout a 30-year commitment, creating a new income stream while promoting environmental stewardship.
To date, 2,500 acres have been enrolled, with 1.4 million trees set to be planted and $2 million committed in direct payments to landowners.
AFF aims to scale the program to 75,000 acres by 2032, generating an estimated 4.8 million carbon credits.
For Georgia landowner Alisha Logue, the project is personal: “This land is my only connection to my grandma. And I want it to provide for my daughter as she grows up.”
AFF hopes Netflix’s move inspires other companies to invest in nature-based climate solutions that also benefit rural communities.
